About

At Intended Goods, purpose drives everything we create. Our technical athletic gear isn’t just built for performance—it’s built for those who refuse to settle. Athletes, entrepreneurs, parents, and the purpose-driven—people who hustle harder, rise earlier, and push further. If you’re chasing big goals and bigger dreams, you’re one of us.

Every piece is crafted with precision and engineered for resilience, designed to move with you through the grind and the glory. From city streets to mountain trails, boardrooms to playgrounds—Intended Goods is more than apparel; it’s a commitment to your purpose.

We don’t just make gear. We equip the driven.