A BRIEF HISTORY ON THE OVERSIZED TEE
Streetwear, a dynamic and influential fashion subculture, emerged from the streets to reshape the fashion landscape. Originating in the late 20th century, streetwear transcended traditional fashion norms by celebrating individuality and self-expression.
The 1970s laid the groundwork with early graffiti culture, as urban youth began expressing themselves through artistic forms like spray-painted tags on walls and subway cars. The 1980s saw the rise of hip-hop, which played a pivotal role in streetwear's evolution. Icons like Run-D.M.C. popularized Adidas tracksuits and oversized sneakers, infusing sportswear into everyday fashion.
The 1990s solidified streetwear's influence, with brands like Stüssy, founded in 1980, and A Bathing Ape (BAPE), founded in 1993, pushing the boundaries of casual clothing. These brands blended skate, surf, and punk aesthetics, creating a fusion that resonated with youth culture. Skateboarding also played a significant role, influencing brands like Supreme, which began in 1994 as a small skate shop and evolved into a global phenomenon.
The 2000s witnessed collaborations between streetwear brands and luxury fashion houses, challenging traditional hierarchies. Icons like Pharrell Williams and Kanye West launched their own streetwear lines, elevating the genre's prominence. Streetwear's global impact led to high-profile collaborations, limited drops, and a thriving resale market.
Today, streetwear remains a driving force in fashion, continually evolving with the times. Its history showcases a remarkable journey from underground origins to shaping high-end runways, proving that fashion's true power lies in its ability to capture the essence of the streets and channel it into an authentic and diverse form of expression.